Cash Consulting: How to Sell your Knowledge, Experience and As a Consultant or Coach
It's time for "Cash Consulting: How to Sell your Knowledge, Experience and As a Consultant or Coach."
Ladies and Gentleman
Ladies and Gentleman
Advance WARNING again: Today's thread will be LONG.
Today's thread is in Four Parts
Step 1: Reprogram your brain
Step 2: Discover your niche
Step 3: Identify a market problem
Step 4: Market & sell it successfully
We will take the thread in Steps. Let's begin People of God.
I like starting things I teach with the mindset part. Experience has taught me if your mind isnt in the right place, no thread, article, book, course, live training or mastermind will help you.
Thats why 2 different people learn the same thing, one makes millions, the other zero
Part One: Step 1: Reprogram your brain
First, you must take ownership of your life and your current situation. Nobody will do it for you. You create what you want. Don't say it's harder here. We already know that. Don't disturb us. Allow us to work. Work too if you want change.
Second, Self awareness is the key to success at ANYTHING
Who are you? Do you know you? What's your psychology, how to do see yourself (self image), what biases do you currently own. If a business model conflicts with a bias you hold dear, you won't succeed at it, try as you may.
What are your interests? What behavior patterns do you exhibit? Are there personal flaws that will affect executing on what you'll learn here today? Work on that. You have to change your inner identity,
Third, the unconscious controls your conscious life.
There are hidden...
reasons that drive your unwanted behavior and decisions.
What are they? Learn to catch your own thought and behavior patterns as they fire you into responding.
One thing I learn is to never dwell on pain, failure or disappointment, now matter how large or devastating.
Never.
Fourth - you must rebuild your belief blocks
Taking an audit of everything you believe to be true and rebuilding it from the ground up.
Question them. Are they really true? Or were they handed down to you by family, church, Govt, school?
Many folks carry wrong beliefs around..
and it affects how they act, react, their decisions and progress.
Fifth,you wont stick to something unless you master laser-precision focus.
You must shut out life's noise and concentrate intensely for extended periods of time at will. This is the only cure for procrastination.
Sixth, the entrepreneur's greatest enemy is a lack of self-discipline and propensity to be impulsive.
If this or anything else must work, you must learn how to control your impulses, stick to plans, follow directions, see things through to completion and never waver on goals.
Seventh,if they told you starting a business was fun, they lied.
You need robot-like consistency.
You must be WILLING, ABLE and POSSESS extreme grit so that you can work, 12-hour days, 6-day weeks, for months and years on end.
This could be your life now till you die. Can you?
Alright, we have finished the starter, now we get into the main course.
Step 2: Discover your niche
Remember how I said this thread is for people who studied professional courses like Law, Taxation, Accounting, Agriculture, education or anyone with a specific body of knowledge?
In Part Two, you have to start discovering your niche.
You don't know what a niche is?
A niche as it relates to business is about topics of interest to and that appeal to a small, specialized section of the population.
You don't want to consult about everything.
No. You...
want to be the expert in an area, a topic you can expertly control, advice, and create products and services in that you can sell to people interested in that topic.
Find an area you're interested in, focus on it and understand it better than anybody else.
Now here's a list...
of niches and sub-niche (niches within niches) you can choose/focus on.
NOTE: This list is not exhaustive. What I have here is what I have been able to come up with for now
1. Law
- Bank claims (overpaid interest, illegal deductions, overcharges & refunds)
- Insurance claims
- Dispute resolution
2. Banking and Finance
- Tax
- Bookkeeping
- Insurance
- Money management
- Investing
- Cryptocurrency and Blockchain
- Loans
3. Sex and Relationships
- Marriage counselling
- Dating advice
- Divorce management
4. Heath, Fitness and Medicine
- Consultation
- Health insurance
- Weight Loss and Diet
- Supplements
5. Beauty
- Skin care
- Hair care
- Beauty business
6. Technology
- Programming
- Software use training ( example: people are making millions teaching others how to use Excel. Yes, the excel from Microsoft)
7. Travel
- Visa advisory and application
- Travel business training
- Bookings
- Emigration (Canada, Australia)
8. Education
- STEM
- Learning difficulty
- Language training
- Certification exam coaching (IELTS, SAT, PLAB 1 & 2, etc)
- School Abroad)
9. Jobs and Employment
- Foreign work
- Freelance
10. Marketing, Advertising and Sales
- Facebook Ads
- Instagram Ads
- Google
- Sales Training
- Sales Closing
- Digital Strategy
- SEO
- Data Analytics
- Lead Generation
- Network Marketing (home parties, direct sales)
11. Real Estate
- Industry business training
- Real Estate marketing
- Document processing
12. Buildings and Construstion
- Civil Works
- Interior design and decor
13. Photo and Film
- Photography
- Videography (recording and editing)
- YouTube
- Event coverage
14. Agriculture
- Poultry
- Fisheries
- Piggery
- Gardening
Okay, let's continue.
Your job is to identify a niche you're proficient in or can obtain expert proficiency in so you can advice others about it and get paid for it.
Once you do this you're golden and can go on to...
Step 3: Identify a market problem
You next want to Identify a painful widespread problem the people in your niche have.
For example, businesses and solo entrepreneurs who promote their business online are horrible at creating marketing and ads that work online. My company...
Digital Nexus Interactive makes millions advising medium to large businesses on online advertising and helping them set up and implement a digital marketing strategy.
The problem MUST be PAINFUL, URGENTLY needs to be solved and A LOT of people in the niche should have it.
How do you identify what this:
i. Work from the market backwards: All ideas you come up with should originate from your market not your brain.
You serve them, not yourself. What problems do they have? What do they complain about.
To find out, search forums (hello Nairaland)...
use the Google Keyword Planner and look for what keywords people are searching for, look at Facebook groups and see what questions people are asking, and so on. There are paid tool that do a better job of this though, like Keywordtool.io.
ii. Focus on customer obsession: As a businessman, you are a servant. Don't forget that. Have the top-of-mind thinking that whatever solution you create MUST always do what's best for your customer, because that is what's best for you, you just don't know it yet 🙂.
iii. Your powerful solution must take advantage of an existing opportunity.
Don't sell a solution, every Tom, Dick and Harry and their Auntie's cousin is selling.
Then you have to seek market validation. Will the market buy your solution? For how much? You have to test FIRST.
iv. When your market test is successful, Then you have to design it and create a system for delivering it.
Then you must continually improve that solution, and create differentiated products off it. Example, you can - have books, coaching, D-F-Y, paid webinars, etc.
Step 4: Market & sell it successfully
Finally, you have to market your solution.
If no one knows you exist, you won't sell a thing. You also must be bold about telling people about your solution that you have which can solve their problem and you must be unashamed about this.
There are three parts to this:
i. Advertising
You need to create adverts that get attention, and generate interest, leads, appointments and hot prospects ready to buy.
You can do this via PPC advertising, Facebook ads, radio, flyer marketing, etc.
ii. Funnels
You have to create a website funnel.
Your website funnel has to be designed in such a way that it can take people seamlessly from a point of apathy to a point where they believe your solution is right for them so much they pay for whatever you ask for it.
iii. Sales
Next you need to close the people who come through your funnel.
Sometimes your sales page can do the job, sometimes you need to take it further using either personal sales calls or written scripts or via a phone call. However you sell, you do it ethically, handle...
objections and aim to help the best people who represent the people in your market who need your service.
That's it.
I hope you learnt a lot.
This is just a thread. I will be creating a full video training on it sometime in the future.
Thanks for reading.
Leave a Comment